Search visibility in both worlds.
Classic Google rankings still drive most B2B pipeline. AI answer engines (ChatGPT, Perplexity, Google AI Overviews) are increasingly where the buyer journey starts. Our SEO programs are engineered for both at once.
What's different in 2026
The SEO industry is flooded with AI-generated commodity content, and search engines are actively penalizing it. Sites built on volume and "rewriting what already ranks" are losing visibility regardless of how technically sound they are.
Google now ranks across five layered signals: domain authority, topical authority, document quality, freshness, and engagement. Our work is structured around all five, not just the link-building playbook from 2018.
Technical SEO
- Comprehensive technical audits: crawl, indexation, redirects, schema, Core Web Vitals, mobile, internal linking
- On-page optimization: title tags, meta descriptions, content structure, header hierarchy
- Schema and structured data: full Article, Organization, FAQ, HowTo, Product markup as appropriate
- Internal linking architecture: distribute authority to your highest-value pages
- Site structure: information architecture that reinforces topical relevancy
Content authority
- Keyword and topic research tied to commercial intent, not vanity volume
- Topical authority programs that build deep coverage of your core niche
- Content gap analysis against competitors and major publishers
- Editorial calendar aligned with how your buyers actually search
Answer Engine Optimization (AEO)
AI answer engines are now part of the buyer journey for B2B software. They synthesize answers from a small set of high-authority sources. Getting cited requires deliberate work:
- Structured content formatting that AI systems can parse, cite, and surface as answers
- Entity and topic authority so your brand is recognized as a trusted source across AI platforms
- FAQ and structured data to increase your surface area in AI-generated answers
- Citation-worthy original research and data that AI models reference when generating answers in your category
Reporting
Monthly performance reports cover keyword rankings, organic traffic trends, search visibility, AEO citations, and qualified conversions. Strategic observations in plain English. No black-box tactics.
What to expect
- Months 1 to 3: technical fixes implemented, keyword strategy finalized, content production starts. Early wins from on-page optimization appear in traffic.
- Months 4 to 7: content and links drive compound growth. Measurable increases in visibility, traffic, qualified leads, and AEO citations.
- Months 8 to 12: topical authority established, link profile matures. Sustained growth and increasing lead volume from both organic search and AI answer engines.
Based on similar engagements, we typically see 100% to 300% organic traffic growth within 12 months for B2B SaaS clients with the right starting conditions and sustained investment.